If I was in charge of the uniforms, I would make the Dickerson era retro concept the everyday jerseys (I did a mockup of a red one, but decided not to include it). The Pony Express jerseys are classic and the most recognizable images of the success we had during the 1980's. We were fast, powerful, and dominant. I would argue these uniforms are the most timeless uniforms we have, but yet they still have a very modern feel.
I would bring back the Doak and Levias uniforms for special games (ex. Homecoming). These uniforms are very much a part of our history. Doak is SMU's only Heisman trophy winner and Levias was the first African American scholarship football player in the SWC.
I understand that other School's are coming out with flashy jerseys (ex. Oregon and Baylor), but I feel it is better to display our history. Nobody said throwbacks couldn't be flashy. Our rich football history separates us from many schools in NCAA Division 1 FBS. We should be proud to showcase it.
On the Marketing side of things, we are not helping brand recognition by changing our uniforms so frequently. Yes, schools will and should make MINOR changes (ex. Texas adding numbers back to helmet, USC changing stripe pattern) every few seasons, but we have done a uniform overhaul 3 times in the last 10 years. That is unacceptable and crippling to brand recognition. SMU's goal should be creating a national recognizable brand. We can get there, but in our case a good start would be consistency.
Comments, thoughts, or opinions?
http://tinypic.com/r/zmeh52/5
