Beef 'O'Brady ending sponsorship of the St. Petersburg Bowl.

[ponyinNC]

From the article:

The 2014-2015 bowl season is going to have a lot fewer apostrophes.
That's according to ESPN, which reported Tuesday that Florida-based sports grill chain Beef 'O' Brady's will not renew its title sponsorship with its eponymous St. Petersburg, Fla.-based bowl game, originally known as the MagicJack St. Petersburg Bowl.

The company took over the game's corporate sponsorship from MagicJack in 2009 and renewed its deal for three more seasons in 2011. The bowl is owned by ESPN.

The game has become somewhat notable -- on the Internet, anyway -- for the eccentric punctuation of "Beef 'O' Brady's" and its baseball-centric Tropicana Field setting. Though the game's principal tie-ins belong to the American and Conference USA, shortages of bowl-eligible teams have led the bowl to invite either a Sun Belt or MAC representative each of the past three seasons.

http://www.cbssports.com/collegefootbal ... sburg-bowl

[OR-See-Nee]

Well, shoot. This news just ruined my day.

[DanFreibergerForHeisman]

Worst.News.Ever.

[East Coast Mustang]

Maybe they'll give it a halfway respectable name this time. Our conference is enough of a joke as it is

[PonyKai]

NOOOOOOOOOOOOOOOO

[LHS81]

Being that the bowl game is in Florida, and with Florida being a haven for retirees. I think "Depends" would be the perfect sponsor for the St. Petersburg Bowl

[East Coast Mustang]

Grapefruit Bowl, South Beach Bowl, Sunshine Bowl, Palm Tree Bowl...this isn't hard.

[PK]

Grapefruit Bowl, South Beach Bowl, Sunshine Bowl, Palm Tree Bowl...this isn't hard.

That's what she said.

[CA Mustang]

Maybe they'll give it a halfway respectable name this time. Our conference is enough of a joke as it is

It all depends who is willing to cough up the cash. If you can think of a "respectable" company willing to support it, I'm sure they'd be glad to listen to you.

Grapefruit Bowl, South Beach Bowl, Sunshine Bowl, Palm Tree Bowl...this isn't hard.

All are okay names, but none brings in the cash that a title sponsor does.

[PonySnob]

What was attendance like at this years game?

[mrydel]

What was attendance like at this years game?

I understand the O'Brady bunch was there, along with a little old lady yelling "Where's the beef?".

[smustatesman]

That old lady was O'marcia, Marcia, Marcia.

[LHS81]

BBVA is also ending their sponsorship of the bowl game in Birmingham

[LA_Mustang]

What is happening to tradition?

[smusic 00]

How am I supposed to explain this to my children?