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Job Title: Director of Marketing and the Director of Promotions & Game Day Experience
Responsibilities
2 positions available - The Director of Marketing and the Director of Promotions & Game Day Experience are responsible for formulating and implementing promotional and marketing plans to increase attendance and support for the intercollegiate sports program.
Primary duties and responsibilities for both positions include, but are not limited to:
• Design and implement promotional and marketing strategies to increase attendance and
enhance awareness of athletic events and sports programs.
• Work closely with the head coaches and each other to promote all sporting events.
• Develop student intern program.
• Perform other related duties as requested
Primary duties and responsibilities for the Director of Marketing include, but are not limited to:
• Create advertising schedules and monitor and track the effectiveness of advertising;
examine new opportunities and identify untapped resources to improve communications
with our target audience(s);
• Oversee creation of promotional materials (posters, schedule cards, etc.);
• Create and implement strategies and digital marketing campaigns while implementing a
comprehensive social media strategy including, but not limited to, Facebook, Twitter,
YouTube, etc.
• Coordinate various promotional efforts directed at increasing group and regular ticket
sales;
• Enhance student awareness and support for all athletic events; Implement student fan
group - "Mustang Maniacs", kids club - "Junior Mustang Club";
• Coordinate special promotions or presentations with all departmental and/or University
units;
• Coordinate, with Sponsorships, the integration of sponsorship elements into game
production to ensure fulfillment and seamless presentation;
• Direct volunteers tasked with assisting with promotional and event efforts and
implementation of programs.
Primary duties and responsibilities for The Director of Promotions & Game Day Experience include but are not limited to:
• Develop and implement plans to create an entertaining atmosphere at events to
encourage spectator participation, loyalty and support, utilizing creative and trendsetting
methods to create excitement before, during and after athletics events;
• Plan and execute distribution of promotional giveaways at events (posters, bobbleheads,
etc.),
• Implement in-game promotions and contests (shooting contests, etc.);
• Serve as "Director of Show" for football, men’s and women’s basketball and volleyball
games/matches including scripting presentations and coordinating in-game elements
• Coordinate event logistics including the set-up of lights, generators, tents, vendors,
inflatable games, food and beverages, contests, security and anything else that is needed
to implement an event;
• Recruit, train and lead a team of student interns to manage promotional events at games
independently of the full-time Game Day Experience staff;
• Update website and social media with content on the
marketing/promotions/licensing/spirit pages and coordinate online promotions and
campaigns; Oversee promotions budget;
• Assist tournament and meet directors in developing specific promotional support related
to special events hosted by SMU (i.e. BIG EAST Tournaments, NCAA Championships,
etc.);
• Organize the planning of special events such as tournaments, fan rallies, kickoffs, etc.
.
Education and Experience
Bachelor’s degree is required, preferably in Marketing, Communications or Sports Management. Master’s degree is preferred.
A minimum of five years’ work experience is required, preferably in brand marketing and advertising for collegiate athletics and/or professional athletics.
Experience in the selection and management of third party vendors is desired.
.
Knowledge, Skills & Abilities
Candidate must demonstrate strong verbal, interpersonal and written communication skills. Must also demonstrate a strong customer service orientation.
Candidate must demonstrate a strong understanding of athletics branding, marketing and advertising principles.
Must also possess a familiarity with both quantitative and qualitative research methodologies.
Candidate must possess strong organizational and project management skills to effectively organize and prioritize work, as well as meet timelines on multiple projects.
Must also possess the ability to develop annual operation plans and manage resources to achieve financial goals.
Candidate must be a self-starter with the ability to work independently with minimal supervision and collaboratively within a team.
Must also demonstrate creative problem solving skills with the ability to identify business problems, needs, opportunities, threats and devise effective solutions.
Candidate must demonstrate knowledge of and the ability to adhere to NCAA, conference, and University rules and regulations pertinent to the position.
Must also demonstrate knowledge of Microsoft Office Suite (e.g. Word, Excel, PowerPoint,Access).
.
Priority Consideration Date
Priority consideration may be given to submissions received by May 31, 2013.
Deadline to Apply
June 14, 2013.
