The lost generation is an issue. Not only was constant losing a factor in creating it, but so was the level of competition.
As it has been seen, students are willing to come to games if it is an opponent that interests them. Eventually, constant winning should be interesting on its own.
In the meantime, creative promotions would be helpful.
A&M uses a points system in which students gain points for each sporting event they attend. If enough points are accumulated, minor prizes can be attained. This would also benefit sports that are poorly attended, such as volleyball.
Vanderbilt has begun promoting selected players, using their own experiences as a means of better connecting with fans.
http://bleacherreport.com/articles/425969-getting-creative-vanderbilts-promotion-idea-deserves-propsDoor prizes may also be enticing. Tickets could be given at the beginning of each contest, with winners being announced at the end.