Another enemy billboard

[mustangband27]

In the same location as the TCU one last year right on 75 just south of Ford...only now it's maroon and reads ''This is SEC country!''

[soccermom]

Lsst week I saw, read, that they put one of these up in austin.

[RyanSMU98]

Last week at about Southbound 75 & Royal I saw a billboard for the University of Alabama. Ah, if only we had a marketing department (or at least some taggers at our disposal to "decorate" these monstrosities)

[ojaipony]

Just more bulletin board material for us. If these guys play with a chip on their shoulders and come out slinging we have a chance to beat aTm IMHO.

[TWALV33]

Just need to put ours next to em and come up with something clever to one up'em....

[ojaipony]

I'd spend the first 75% of that nBE money on marketing. We have to OWN Dallas! (coupled with a winning product, I don't see how our brand doesn't become one of the most recognizable in all of college football).

[SMU 86]

We win big and we will own Dallas. The major portion of the money needs to be spent on an IPF, facilities (like at new Nat), adding a track team, and other recruiting necessities. Then about 20% on marketing IMO. We can market all we want but if we do not win big it will not work.

[CalallenStang]

We need to fix the game experience as well. It's gotten better in recent years but still isn't great. People who have been to games at other colleges laugh at our gameday presentation

[GiddyUp]

Our gameday is a joke - hard to get people to come back (other than the Blvd)

[SMU89]

W

[DiamondM]

What's really bad is that the owner of the billboard went to SMU. Really annoying.