Emory sports marketing analysis - Good article

[Stampede]

We are presenting a series ranking the “best” fan bases in college football. The
study uses data from the past ten years and the rankings are based on Revenue Premium Brand Equity. For more information on the
analysis/methodology, please click here.
The American Athletic Conference (AAC) is the product of conference realignment, and a fascinating story. The former Big East schools are
desperately trying to construct a league that can keep the AAC in discussion of the Power 6 conferences rather than fading back into the pack. To
some degree, our analyses suggest that the AAC has made a few good moves. We already rank the AAC as the number five conference, and there is
reason to believe that the AAC has landed several programs with bright futures.
Number one on our list of the most supportive fan bases is SMU. This is both a surprising result, and also a result that illustrates the benefit of our
approach. While the last few seasons have seen SMU take a step forward and qualify for bowl games, over the ten years of data, the team has tended
to play sub .500 football. The fan support provided to SMU relative to the on field performance has been outstanding. This issue is best illustrated
via a comparison between SMU and Cincinnati. Over the ten year period of our analysis, SMU was a four win per year team while Cincinnati was a
seven or eight win team. However, while Cincinnati won almost double the number of games as SMU, their revenues were about 20% less. Our
interpretation of these results is that SMU has a sleeping giant of a fan base, and it would like make sense for SMU to invest heavily in their program.
In second place, we have the Memphis Tigers. Memphis is fairly similar to SMU in that they have very solid support (30K+ attendance) for a team
that has been average on the field. It is these two programs that tell us that the AAC may have a chance to remain a major conference. We suspect
that if SMU and Memphis become on-field successes their fans will be highly supportive.
One the bottom half of our rankings, we had a couple of surprises. We have already mentioned the issue with Cincinnati. UCONN has generated
revenues similar to SMU but these have been generated with a better performing team, and as a member of the former Big East. Likewise, Louisville
was also a bit of a surprise. And again, the issue was that the fan support is just not what we should suspect given the Cardinals’ on-field success.
The Louisville story is also interesting because in our analysis of the brand equity of college basketball teams, Louisville finished number one
overall. The UConn and Louisville results suggest that it is a challenge to build fan equity in football when you are historically a basketball school.
American Athletic Conference :: Emory Sports Marketing Analytics (@sportsmktprof) Page 1 of 4
https://blogs.emory.edu/sportsmarketing ... onference/ 8/6/2013

[blackoutpony]

Someone posted this the other day. it's a joke of an article. As smart as Emory people are, they don't know jack about football.

The reason we spend so much more compared to others is because the stuff at the bookstore that most people buy is insanely overpriced.

Dumb article with dumb conclusions