SMU YETI Cooler | Licensing Question

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SMU YETI Cooler | Licensing Question

Post by SMU1523 »

Preparing for Boulevarding this season, I want to purchase a YETI. I logged on to their site and looked through their collegiate editions. I found Texas, TAMU, Tech and TCU, but did not find SMU. What would it take for SMU to license out their logo for YETI to sale? Who do I need to email? I imagine SMU fans would purchase this cooler because we are a fan base that spends more on tailgating than most fan bases across the country...

I have heard rumors that we are a difficult school to deal with when it comes to licensing. I do not know how much validity there is to that rumor. Any direction to making this happen would help...

Thanks!

http://store.yeticoolers.com/official-tcu-coolers/
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Re: SMU YETI Cooler | Licensing Question

Post by gostangs »

I belive Brad Sutton in the athletic department is the right guy to speak with about this. I have also heard the "SMU is difficult to work with" is old news and no longer the case.

Also Mitch Witten in external affairs is a resource if you get stonewalled.

While you are at it - ask him about corn hole (bean bag game). Was looking for us on line for one of those and only saw big state schools.
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Re: SMU YETI Cooler | Licensing Question

Post by SMU1523 »

I sent an email to Brad Sutton... Details to follow...
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Re: SMU YETI Cooler | Licensing Question

Post by ponyinNC »

I'd purchase one as well.
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Re: SMU YETI Cooler | Licensing Question

Post by lwjr »

I am guessing on this based on a couple of marketing classes from way back when. Yeti probably has to make and sell X amount in order for this particular product to be profitable maybe they don't think that happens with the SMU brand on a Yeti. I hope that is not the case, I would certainly buy one.
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Re: SMU YETI Cooler | Licensing Question

Post by PonyTime »

I don't think I have ever paid $300-$500 for a cooler.

Never head of Yeti - they must be nice coolers...
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Re: SMU YETI Cooler | Licensing Question

Post by mrydel »

People have claimed to see them but it is
not believed by most that they even really exist.
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Re: SMU YETI Cooler | Licensing Question

Post by SMU21TCU10 »

PonyTime wrote:I don't think I have ever paid $300-$500 for a cooler.

Never head of Yeti - they must be nice coolers...
It really is worth it in certain situations. I have one that I used to use on our offshore/bay fishing boats. Kept the ice all day, may have even froze the beer.
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Re: SMU YETI Cooler | Licensing Question

Post by PK »

mrydel wrote:People have claimed to see them but it is
not believed by most that they even really exist.
:lol: :lol: :lol:
SMU's first president, Robert S. Hyer, selected Harvard Crimson and Yale Blue as SMU's colors to symbolize SMU's high academic standards. We are one of the few Universities to have school colors with real meaning...and we just blow them off.
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Re: SMU YETI Cooler | Licensing Question

Post by ponyboy »

ponyinNC wrote:I'd purchase one as well.
Me too. Those coolers are amazing.
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Re: SMU YETI Cooler | Licensing Question

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Re: SMU YETI Cooler | Licensing Question

Post by SMU1523 »

Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).

http://www.yeticoolers.com/pages/Contac ... -Form.html

If they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...
Last edited by SMU1523 on Thu Aug 15, 2013 5:20 pm, edited 1 time in total.
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Re: SMU YETI Cooler | Licensing Question

Post by SMU1523 »

Brad Sutton said they would need a simple request from YETI. If you are interested in purchasing a SMU YETI Cooler please send them a note via their request form (link below).

http://www.yeticoolers.com/pages/Contac ... -Form.html

If they see interest in a SMU Cooler from our fan base they will probably contact SMU for licensing and start producing them...
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Re: SMU YETI Cooler | Licensing Question

Post by ponyboy »

Make sure to set up financing arrangements with your banker prior to purchase.
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Re: SMU YETI Cooler | Licensing Question

Post by PlanoStang »

If they cost that much, you should be able to get whatever team you want on
it :!:

That's just what we need....ice cooler snobs. :lol: :lol: :lol: :lol: :lol: :lol: :lol:
May the forth be with us.
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