Something big is coming...

[SMU_Alum11]

Maybe it's a mobile billboard that's driving from Dallas --> San Antonio --> Houston --> Dallas. Maybe it's dressed up as a mustang too...

[SMU_Alum11]

Or maybe it's a giant blimp floating across the cities that say SMU.

[mtrout]

btw unc just got away with no. zero zip nada sanctions for their massive cheating scandal.
ncaa is a colossal joke.

Can we get Keith Frazier back then?

[PonySnob]

btw unc just got away with no. zero zip nada sanctions for their massive cheating scandal.
ncaa is a colossal joke.

Can we get Keith Frazier back then?

Would he even come off the bench with this team?

[One Trick Pony]

btw unc just got away with no. zero zip nada sanctions for their massive cheating scandal.
ncaa is a colossal joke.

Can we get Keith Frazier back then?

Would he even come off the bench with this team?

To wave a towel

[SMUer]

btw unc just got away with no. zero zip nada sanctions for their massive cheating scandal.
ncaa is a colossal joke.

Can we get Keith Frazier back then?

WeΓÇÖd had to have opened the secretarial services to the entire student body, then weΓÇÖd be okay. The fun thing is that the NCAA basically said sham courses for athletes are okay as long as anyone can ΓÇ£benefitΓÇ¥ from them.

[Mexmustang]

Ohhhhhhh, the benefits of not self reporting!

So, the NCAA can't rule on college academics, but they can on high school?

[PhantomPhi]

Cringe factor through the roof, the more hype, the more disappointment.

[smusic 00]

DonΓÇÖt forget Waco.

[blackoutpony]

Ohhhhhhh, the benefits of not self reporting!

So, the NCAA can't rule on college academics, but they can on high school?

Wonder if the same people that were gonna sue before still feel like suing. ThatΓÇÖd be sweet

[DiamondM]

So it appears that the "big" thing they teased is a state wide branding campaign.

Look, if they had just waited until today and announced "We're Kicking Off a State Wide Branding Campaign" we all would have been happy with increased marketing, with no associated negative or "meh" feeling.

But by overhyping with an unnecessary vague tease, IMHO, they diminish the good vibe.

[Junior]

smh......

[SMU_Alum11]

Maybe it's a mobile billboard that's driving from Dallas --> San Antonio --> Houston --> Dallas. Maybe it's dressed up as a mustang too...

Hey I was pretty close. Just on a larger scale... I still think the blimp idea floating over these cities would have been pretty cool!

[Nacho]

they can brand all they want but unless they win it's just words.

[gostangs]

In a market as competitive as Dallas, you have to do both, even if you are winning. To say its just words is kinda stupid.

Pro teams that win plenty and other university teams that win plenty still have advertising budgets - we gotta keep SMU in the Dallas sports fan's share of mind, and at least in the conversation.