Spread the SMU Gospel!

by **Special_Delivery_Smu_Fans** » Wed Jul 19, 2006 3:15 pm

Just an idea to pass along.....

Here at Special Delivery we try to generate new SMU fans.

Every year we try to "sell SMU" by offering information
about SMU Football tickets via flyers in paychecks and then
we offer to "front" the money for SMU season ticket packages to
our employees(30) and drivers(70). We do payroll deductions
to recoup the money. This really helps people make the decision.

This plan has already produced several families that are now
renewing their season tickets every year.

Just think if more "friends of SMU" did this at their companies.

We could begin adding year by year alot of new people in the
stands.

From our experience, once people make that first trip out to
the BLVD and....are welcomed.......are shown a good time.....
and the kids enjoy the BLVD experience and the game they are
"hooked" and want to come back for more.

I encourage anyone to use our flyer and change it to fit or make
your own.

If we all work together to get the SMU stadium full, the games
will be alot more fun and it will also help SMU recruit better.

Looking forward to this season.

GO MUSTANGS!

Click below to see our paycheck flyer:

http://www.specialdelivery.com/images/SMU/Tickets.htm

by **2112** » Wed Jul 19, 2006 3:51 pm

Now that is a great idea!

by **BUS** » Wed Jul 19, 2006 3:59 pm

That's great. Did the Marketing staff give you the idea or help print it up?

Way to go Eric Smuckers

by **Special_Delivery_Smu_Fans** » Wed Jul 19, 2006 4:13 pm

re: That's great. Did the Marketing staff give you the idea
or help print it up?

Special Delivery just started doing it on our own about 3-4 years ago.

We view it as a "project" where we try to convince people to
come out to an SMU game and then we kind of "baby-sit" them at
our Blvd tent offering them free food, free drinks, ect...

If they have a pleasant experience many times they want to come back.

Hopefully we can continue our success with adding people every
year and do our small part to get people in the stands.

:wink:

by **CalallenStang** » Wed Jul 19, 2006 4:14 pm

Note to SMU Athletic Dept: Get a program together to offer slightly discounted tickets to companies when sold in large numbers.

by **FordtoTolbert** » Wed Jul 19, 2006 4:27 pm

Note to Athletic Department: HIRE Craig Welch

by **DiamondM75** » Wed Jul 19, 2006 4:33 pm

Special_Delivery_Smu_Fans,

You need to forward this concept to Steve Orsini. However, I bet he already has something in the works. I love the payroll deduction idea.

by **LonghornFan68** » Wed Jul 19, 2006 4:38 pm

Can i get on the payroll so that I can then get a payroll deduction?

by **Special_Delivery_Smu_Fans** » Wed Jul 19, 2006 4:41 pm

RE: "I love the payroll deduction idea"

The payroll deduction works great!

Most people are on a tight budget
so they tend to procrastinate if they
have to come up with the money.

With payroll deduction they say
"sure that sounds like fun put me
down for some tickets".

Payroll deduction interest free
over time makes it hard to say
"no".

by **ThadFilms** » Wed Jul 19, 2006 5:46 pm

Hey Special Delivery -

What got you guys started on apodting SMU as your team? How did that happen? Did one of you just happen to go to a game and decide - "this is awesome", or what?

Because in meeting you folks - and I cannot say for sure - but all that I had met did not go to SMU.

I'd just like to know how it all got started... because somehow, we can look at your story and see if there is a way to use that to attract more fans, and more companies.

-Thaddeus

by **Special_Delivery_Smu_Fans** » Wed Jul 19, 2006 9:26 pm

re: What got you guys started on apodting SMU as your team?
How did that happen

Well the saga begins with an SMU fan many of you know
named Craig Welch who works at Special Delivery and plays
a very big part in the company's success in the Dallas business
world.

Craig has always been a huge supporter of SMU Athletics
and was always beating the "SMU Drumbeat" on the
Special Delivery two-way radios as well as around the
office water fountains when office talk turned to sports.

Craig is a very knowledgeable and persistent salesman/recruiter
for new SMU Fans.

You are correct many of us did not attend SMU but we
"adopted" SMU because:

#1. We love college football and the college football
atmosphere.

#2. We live and work in Dallas and SMU is the only
Div 1 College Football Team in Dallas.

Some of the colleges we attended are much farther
away. If we want to see live college football, SMU is
the logical choice being just a short drive from our homes.

What better way to spend Fall afternoons than at a
real college football game supporting your local Dallas
college football team?

#3. SMU built a wonderful new stadium that is helpful in
luring new potential SMU fans out to watch some college
football on Fall afternoons.

#4. An SMU game is a fun day to spend with the
entire family. Kids and adults have a good time.
And it is a relatively inexpensive way to entertain
the entire family compared to a day at Six Flags,
a concert or a Dallas Cowboys game.

#5. The BLVD! Everyone enjoys the BLVD.

We believe in making the BLVD "inclusive" in that we invite
"strangers" in for a free hot dog or soda. Things like
free candy or treats for the kids walking by. Anything that
leads to smiling faces translates into a happy day at SMU which
means they might come back and we need people to come back
and become fans and supporters of SMU Football.

We believe that if SMU is to attain the success it deserves,
SMU will need to have more than just alumni in the stands.

The alumni are not enough.

Schools like Texas, ND, Oklahoma and countless others
have thousands of fans in the stands, thousands of fans
donating money and thousands of fans supporting them
that never attended a class at those schools.

SMU could reach it's goals much quicker by getting
"the rest of stands" filled with non-alumni that just love
college football and the great BLVD atmosphere SMU offers
right here in the heart of Dallas.

Each new fan whether it be an alum or just someone that loves
college football is another "piece of the puzzle" in the road to
SMU reaching it's goal of being a successful football program.

GO MUSTANGS!

http://www.specialdelivery.com/images/SMU/Tickets.htm

by **BUS** » Wed Jul 19, 2006 9:42 pm

I LOVE Eric Smuckers.

Go Mustangs

by **MrMustang1965** » Wed Jul 19, 2006 9:46 pm

The folks at Special Delivery are 'class acts' all the way! My family and I have enjoyed their hospitality on The Blvd. many, many times over the past few years. We're looking forward to another great SMU football season and beginning it every Saturday with the folks from Special Delivery on The Blvd.! GO MUSTANGS!

BTW: Great idea on the payroll deduction! More companies in Dallas need to adopt the same concept. Wonder if we could convince the folks at Belo/Dallas Morning News to do it, too?

by **ALEX LIFESON** » Wed Jul 19, 2006 9:47 pm

Who is Eric Smuckers?

by **Stallion** » Thu Jul 20, 2006 12:05 am

who is Alex Lifeson?

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