And here's your new SMU Football ad campaign!

Cadillac · Post by **Cadillac** » Wed Jul 25, 2007 1:02 pm

Hey 35, check yer PMs.

-CoS

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 1:03 pm

mrydel wrote:
35straight wrote:I don't understand why they are waiting to release the "BIG" ad campaing. I have seen uh billboards all over town for the last month. Maybe we should start a little sooner.

Maybe it takes a while to get the Pony Up. I imagine he has been quite depressed the last 20 years.

Whew, I'm glad you added that second sentence. As I started reading it I thought this thread would quickly become x-rated.

WorldStang · Post by **WorldStang** » Wed Jul 25, 2007 1:09 pm

How bout..

"No More Horsin' Around"

Of course Lone Star Park's is great..

"The Horses are ready.. are you?"

ThadFilms · Post by **ThadFilms** » Wed Jul 25, 2007 1:11 pm

LF68 .... ROFL - me too.

I do like the Pony Up campaign, as long as it's in conjunction with other things... like the Red Sox players... Cowboy Up, and then the team getting the Dropkick Murphy's to do an update on Tessie. Great stuff. Too bad they had to beat my Cards in the series.

But I am no longer bitter after last year. And can now be happy for them...

Pony Up...... how 'bout some "___________ is my Homeboy" tee-shirts to go with it... like the Jesus looking Johnny Damn back then? I don't know who we have with long hair.

LonghornFan68 · Post by **LonghornFan68** » Wed Jul 25, 2007 1:22 pm

ThadFilms wrote:LF68 .... ROFL - me too.

I do like the Pony Up campaign, as long as it's in conjunction with other things... like the Red Sox players... Cowboy Up, and then the team getting the Dropkick Murphy's to do an update on Tessie. Great stuff. Too bad they had to beat my Cards in the series.

But I am no longer bitter after last year. And can now be happy for them...

Pony Up...... how 'bout some "___________ is my Homeboy" tee-shirts to go with it... like the Jesus looking Johnny Damn back then? I don't know who we have with long hair.

MustangStealth · Post by **MustangStealth** » Wed Jul 25, 2007 1:42 pm

IF this is the campaign, then it is a big disappointment (I said if). If you put it on a billboard, people will assume it points to either the SMU campaus (if they recognize the mustang) or some ranch offering pony rides. If you put this on TV, people will look up at their ceiling and go "huh?"

95% of people will not understand this slogan if it is not explained to them. Plus, it's not even creative, it's something we laughed about when I was in school, right along side other all time greats like "Hoof 'em".

jtstang · Post by **jtstang** » Wed Jul 25, 2007 1:45 pm

I'm no bid time ad major or anything, but I agree with those who think an updated Mustang Mania campaign is the way to go. It evokes memories of when we were actually good, and was started prior to the really cheating teams of the '80s, around the only cheating some teams of the late '70s.

"Mustang Mania is back on the SMU campus. You should be too."

Or something to that effect.

Cadillac · Post by **Cadillac** » Wed Jul 25, 2007 1:45 pm

MustangStealth wrote:IF this is the campaign, then it is a big disappointment (I said if). If you put it on a billboard, people will assume it points to either the SMU campaus (if they recognize the mustang) or some ranch offering pony rides.

Or a Ford Dealership :lol:

-CoS

MustangStealth · Post by **MustangStealth** » Wed Jul 25, 2007 1:48 pm

Cadillac wrote:
Or a Ford Dealership

-CoS

That right there is a better idea than this. Just like the "available in cotton" slogan when we played in the cotton bowl, we could talk to Ford and maybe use "SMU football: built Ford tough"

ThadFilms · Post by **ThadFilms** » Wed Jul 25, 2007 1:57 pm

MrMustang1965 wrote:Wanna see the new SMU football advertising campaign? Here is what appears to be the slogan (ala "Mustang Mania"): PONY UP

The graphic will be the running red Mustang with a black arrow - like on a football chalkboard diagram - to its right and pointed up.

I stopped by the football office today to pick up some wallet schedules and this is what's printed on them along with the 2007 football schedule poster (at the bottom). I asked the guy behind the desk if this is the marketing campaign that's been developed by the Richards Group and he said, "I think so."

Again, not definitive. But if it is we should start seeing the billboards and ad campaign kicking into gear in the next couple of weeks, according to outgoing athletic marketing director Richard Sweet. Stay tuned.

MM65 Updated the original post with a picture.

Hrmm... don't know if I'm on board.... But one thing I'll say is it's simple and clean... but yeah... can't say it has me.

We'll see... I'm still a fan of:

Well, not really... just wanted to post that picture again.

mrydel · Post by **mrydel** » Wed Jul 25, 2007 2:00 pm

jtstang wrote:I'm no bid time ad major or anything

No, but you are an engineer. I say we put you in the cab of a locomotive driving what we can bill as the "New Pony Express" on the way to deliver a big batch of Mustang Mania to Ford Stadium.

J.T.supporta · Post by **J.T.supporta** » Wed Jul 25, 2007 2:09 pm

dont know if anyone has ever noticed this but on the dallas morning news website, ive been seeing alot of Baylor Football ads? Does SMU not want to place ads on their own cities major news paper website or is it just some contract that baylor has with DMN?

anyone else noticed the ad banners on the DMN site? sure wish SMU had sum ad banners on it.

jtstang · Post by **jtstang** » Wed Jul 25, 2007 2:11 pm

mrydel wrote:
jtstang wrote:I'm no bid time ad major or anything

No, but you are an engineer. I say we put you in the cab of a locomotive driving what we can bill as the "New Pony Express" on the way to deliver a big batch of Mustang Mania to Ford Stadium.

Exactly. I'm there.

crazy horse · Post by **crazy horse** » Wed Jul 25, 2007 2:55 pm

Myrdel and others are correct that we shouldn't jump to any conclusions. But having seen some really bad slogans/campaigns over the last 20 years makes me skeptical of the upcoming work. Richards Group has done some excellent work and some really bad work. I hope they will surprise me with something much stronger than what MrMustang has posted.

The artwork is terrible and if this is targeting people outside the SMU family, how many of these will make the "pony" connection to SMU. The use of "Ponies", from my perspective, normally comes from insiders or those very faithful few fans that hang out on sites like this.

35straight in 24 hours came up with a stronger campaign theme. Its relevant and compelling for those both in and outside the university community. I might tinker with the colors and font a wee bit though. :wink:

RGV Pony · Post by **RGV Pony** » Wed Jul 25, 2007 4:26 pm

Has anyone taken MM65's advice and looked at TRG's website and their Baylor campaign last year? Evidently their "Call of the Wild" or whatever it was included Baylor football players jumping into water and coming up with a fish (get it...the Bear gets its fish?)

Now, I may be wrong here, but didn't Eddie Murphy propose the very same marketing campaign? Only the "Bear" would come up and say "goony goo goo?"

now for my own ad slogan.

SMU Football: Your butts, our seats. Ford Stadium. Fill 'er up!

And here's your new SMU Football ad campaign!

Re: And here's your new SMU Football ad campaign!