I guess they think getting to go to Hawaii is a gift in itself (even though the bowl sponsors don't pay for it). Seriously, the Sheraton Hawaii Bowl is so hard up that all it can come up with is a Hawaiian shirt. The St. Petersburg, New Orleans, Little Caesar's, EagleBank, Roady's Humanitarian, International, and Armed Forces Bowls all seemed to be able to scrounge up some electronics.
http://www.sportsbusinessjournal.com/article/64318