It was really interesting listening to what Dave Bliss had to say. Talking about how it can become easy to rationalize what you're doing, even if you lose your integrity in the process.
Summary in the DMN:
http://www.dallasnews.com/sharedcontent/dws/dn/yahoolatestnews/stories/083010dnmetbliss.27e51b6.html
Interview with Bliss:
http://www.hpumc.org/pages/cornerstone-bliss