gostangs wrote:ESPN did not choose to be in siberia (ie cowtown), they got stuck there since there had to be someone stuck over there. Believe me - i have heard from some of them - they are not happy.
The epicenter of media/parties/and everything worth doing surrounding the super bowl is in Dallas. What was funny was each team that won in their winning speachs talked about coming to DALLAS for the superbowl. Pretty funny.
I came to the same conclusion when ESPN announced the location. FW put up similar money to Dallas to help host this and they wanted something that would give them exposure. Everything is happening in Dallas and ESPN took one for the team (to get enhanced access no doubt as the NFL is prone to giving exclusive perks to their own network). There's no doubt that this is the "Dallas" SB and Dallas will reap the most benefit in terms of money and reputation.
The one city getting royally screwed is Arlington. They'll get a few mentions during the game, publicity worth probably $10-12 million. They could have taken the $300 million they spent on the stadium and bought the prime time slots on all four networks for a month straight and had money left over to buy ads in the next 20 super bowls.