Excerpt from NCAA regulations concerning players who accept inappropriate gifts.
If the school is a small public university from Texas: Shut 'em down
If it's a "well-liked" small public university from the SE whose president and AD are drinkin' buddies with NCAA officials: Suspend a few players for a couple of week. DO NOT sanction university as a whole.
If it's a large public institution from Ohio: DO NOT sanction university. Tell offending players they are "extremely naughty", but make sure they are reinstated before playing any opponent with a pulse.